We use your information we collect about you in order to:
• Provide you with our services or features you request, such as, to respond to your requests, to contact you in response to sign up forms such as inquiry, questions and instructions made and given through our Website
• Identify and authenticate you so you may access and use certain pages provided on our Website.
• Operate, evaluate and improve our Website, including developing new products and service, managing our communications, analyzing our Website, conducting market research, performing data analytics and other internal functions.
• Monitor use of our Website and use your information to help us monitor, improve and protect our products, content, services and websites
• Analyze customer behaviors, build up customer usage patterns and profiles in order to identify regional and global user trends and optimize our offering to customers globally.
We may combine information obtained from you, including personal information, with information that you provide to us by other means, for the purposes consistent with this Privacy Policy.
This means that the legal basis for us processing your information as described above will typically be one of the following:
• Performance of Contract: We process your personal information when this is necessary under our contract with you to provide you with our services or feature you request, such as, to respond to your requests, questions and instructions made and given through our Website and identify and authenticate you so you may use certain of our Website
• Legitimate Business Interests: We process personal information to the extent this is necessary to fulfil our legitimate interests (or those of third parties), which include our interests to
(1) protect against, identify and prevent fraud and other criminal activities, claims and other liabilities;
(2) provide you with tailored functions such as an autofill function, a quick search function based on your most visited pages on the Website, and additional contents tailored to your interests;
(3) monitor use of our Website and use your information to help us monitor, improve and protect our products, content, services and websites;
(4) effectively manage our relationship with our customers, including by communicating with you, responding to your queries, resolving technical issues, providing you with customer care support and sending you necessary information relating to contents on our Website;
(5) protect the security, availability and integrity of our Website and information systems, including by using authentication mechanisms and other security measures, monitoring our systems for security threats, keeping back-ups, and carrying out system maintenance services;
(6) protect our legal rights, including by handling complaints, obtaining legal advice and establishing, exercising or defending legal claims relating to us or other companies in our group and our Website;
(7) operate, evaluate and improve our Website, including developing new products and services, managing our communications, analyzing our Website, conducting market research, performing data analytics, auditing and other internal functions;
(8) improve our Website, including by seeking your feedback and carrying out market research, performing data analytics on the usage of our Website, on an aggregated level analyzing customer behaviors, building up customer usage patterns and profiles in order to identify regional and global user trends and optimize our offering to customers globally; and
(9) effectively manage our business, including by generating reports and analyzing the performance of our Website (through the use of aggregated information), auditing our business processes, using statistics to make informed business decisions.
• Your Consent: We seek your consent to process your personal information, where we consider it appropriate or where this is required by law. We use consent to:
(1) On an individual level analyze customer behaviors, build up customer usage patterns and profiles in order to identify regional and global user trends and optimize our offering to customers globally;
(2) Place cookies and use similar technologies in accordance with our Cookie Policy and the information provided to you when those technologies are used. For more information, see Cookie Policy section below; and
(3) Send you marketing communications (where this is required by law or where we otherwise elect to rely on consent).
On other occasions where we ask you for consent, we will use the data for the purpose explained to you at that time. When we rely on your consent, you always have the right to withdraw your consent at any time. This will not affect the lawfulness of any processing we carried out before you withdrew your consent. To exercise this right, please see the “Your Rights” section.